Monday, 7 January 2008

Moral panics and concerns with online technology

There are a number of social concerns of the development of social networking, these are mainly because of the ability to access people’s details. Most online blogs now contain personal information that could be accessed and used by the wrong people, crimes such as fraud and paedophilia are constantly being committed due to easy Internet access. There are other concerns about the increase of people’s lives revolving around technology. Obesity is an increasing problem in the youths and is seen to be because we spend too much of our time chatting, playing games, researching etc on the internet instead of spending our time outside.

The growing popularity of social networking is changing the way that we interact as a world as we are using more of it day by day. New technology is changing by social networking and mobile phones working together. Recently the Apple iPhone was released which features built in WiFi enabling the user portable access to social networking sites wherever they are.

Issues with censorship and control, mainly with fraudsters accessing people’s personal information are a common occurrence. The censorship and control in social networking was shown as having problems, in Second Life, users were able to form secret groups and have meeting without the owners knowing and perform illegal acts such as drug trafficking and paedophilia.

The key issues for audiences and institutions

Key notes from the Podcast

Digitality: a binary system of enconding, a series of 0’s or 1’s using an on and off electrical pulse. It is a small code used in compuers and now television and radio.

Interactivity: Streaming of inforation through air / isdn cable (broadband) / phone line. It uses compression so that more information can be transferred at one time. We can interact with everyone, the information can go both ways so that we can easily converse. We can now upload and download music, images, videos etc.

Hypertextuality: Text is no longer linear. We can change the order that we use any media, jump scenes like on a dvd (different to a vhs). Jump from different media, sound to video etc. We can also jump out of somebodies media, into someone elses.Dispersal: how information is shared. Market size and use effects how it is shared. Access users have, maybe on a wide network, would increase the profit.

Virtuality: linking with the real world, representational. Mimicking our world.Convergance: This is a big issue in media! New technologies converge/merge into one form. For example, Mp3 players that can show photos on. Camcorders with a hard-drive to make it easier to edit. Mobiles with web (WAP) , pictures, videos, email etc. Convergance, before, was exceptionally hard purely because of the size that converged items would be. Size of the gadgets as they converge, get a lot smaller nowadays.In the final section of the podcast, it asks questions of the concepts.

Audience: How do we use it? Do we actually use it? Does it change the way we use it? Did we use it before? Has it changed from a newer version? Has it developed form consumer demand or has it been led by the industry? Have they (the industry) influenced us? Who has actually got access? Does the global village cover the whole world!? Who’s disenfranchised (Who’s not getting the internet?) How do they get the audience to keep buying new things?

Regulation and Control: Who’s doin the controlling? Should there be any control? What do they do about copyright issues? (proxy servers) Implications of control? What is the impact on producers? Does the fact that downloading is easier, cheaper take money from the producers?Impact on the government?

Ownership: Who owns the technology? (Brand names?) Do certain brands close out the market ( Nintendo Wii / Xbox360/ Sony PS3, console manufacturing) Do brand names affect sales?The questions are food for thought and i shall be investigating them...

Saturday, 5 January 2008

'Tell Me The Future'

1. Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?

Chris De Wolfe is the co-founder of Myspace and believes that the future of social networking is to become more personal, more portable and more collaborative. Aspects of all socially-based sites are to become increasingly portable. In terms of mobile, more people are using mobile phones to access social networks, half of future traffic will come from non-PC users.

2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?

Chad Hurley is the co-founder of YouTube and his goal is to allow every person on the planet to participate by making the upload process as simple as placing a phone call. The new video content will be available on any screen - in your living room or in your pocket - and will bring together all the diverse media which matters to you, from videos of family and friends to news, music, sports, cooking and more. Chad Hurley is a very positive determinist and can only see youtube growing and getting more well known.

3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?

Liquid media is Media without a solidifying agent whereas linear media is Maurice Levy compares the digital media with the analogue media. Linear media is a dated form of advertising, with no interactivity involved, in contrast to this, liquid media is interactive, settings can be altered, you can stop start and skip parts of playlists, and many other options. It is the new digital media. Maurice describes liquid media as 'seemless'.

4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information? (tricky question - read this section carefully)

Norvig explains that Edison inventing electricity, was almost the flood gates, opening to whole new range of ideas and possibilites. He also describes how current technology will enable us to advance technology and build improved forms of this technoglogy faster in the future with more advanced machinery thank that used and invented by Edison.

5. What are the issues for the developing world? How is this evidence of a 'digital divide'? (socio-economic divide due to access to technology)

There has been a number of issues between the develeoped and less developed countires within the world for a number of years. new digital media helps us to understand what is happening in the world and the divides created between these countires. the less developed countires may not be able to access this new form of technology and therefore not receive the up to date detailed information that more developed countires would be able to access.