'Tell Me The Future'

1. Who is Chris De Wolfe and what does he say is the future for social networking? What impact will portable hardware have on this area of technology?

Chris De Wolfe is the co-founder of Myspace and believes that the future of social networking is to become more personal, more portable and more collaborative. Aspects of all socially-based sites are to become increasingly portable. In terms of mobile, more people are using mobile phones to access social networks, half of future traffic will come from non-PC users.

2. Who is Chad Hurley and what does he say is his company's goal? Is he a positive or negative technological determinist?

Chad Hurley is the co-founder of YouTube and his goal is to allow every person on the planet to participate by making the upload process as simple as placing a phone call. The new video content will be available on any screen - in your living room or in your pocket - and will bring together all the diverse media which matters to you, from videos of family and friends to news, music, sports, cooking and more. Chad Hurley is a very positive determinist and can only see youtube growing and getting more well known.

3. What does Maurice Levy say is the challenge for advertisers and what is 'liquid media' compared to 'linear media'?

Liquid media is Media without a solidifying agent whereas linear media is Maurice Levy compares the digital media with the analogue media. Linear media is a dated form of advertising, with no interactivity involved, in contrast to this, liquid media is interactive, settings can be altered, you can stop start and skip parts of playlists, and many other options. It is the new digital media. Maurice describes liquid media as 'seemless'.

4. What parallels does Norvig draw between Edison inventing electricity and the development of online technology in terms of searching for information? (tricky question - read this section carefully)

Norvig explains that Edison inventing electricity, was almost the flood gates, opening to whole new range of ideas and possibilites. He also describes how current technology will enable us to advance technology and build improved forms of this technoglogy faster in the future with more advanced machinery thank that used and invented by Edison.

5. What are the issues for the developing world? How is this evidence of a 'digital divide'? (socio-economic divide due to access to technology)

There has been a number of issues between the develeoped and less developed countires within the world for a number of years. new digital media helps us to understand what is happening in the world and the divides created between these countires. the less developed countires may not be able to access this new form of technology and therefore not receive the up to date detailed information that more developed countires would be able to access.