Podcasting
"Podcasting is a term used to describe audio content (usually spoken word material – radio programmes, in effect) that is ‘broadcast’ via the Internet".
Podcasts are downloadable audio files commonly made in MP3 format, these files can then be stored on a portable digital audio player like and iPod, and listened to wherever.
The term ‘podcasting’ is derived from the name ‘iPod’ and the word ‘broadcast’. Podcasting isn’t restricted to iPods but has become the accepted generic term for distributing audio via the Internet.
Podcasting is democratic, anyone with a microphone, a computer and a place on the internet to put the files for others to listen and download can podcast. Radio can be made by anyone, without the need for broadcasting licences and specialist equipment.
Podcasting fits into peoples daily routines like some other new media technologies. As with Sky+, listeners to podcasts can download programmes to their portable audio players and then listen to them whenever they wish. With podcasting, listeners make an active choice to consume a programme rather than doing so purely because its on the radio in the car.
"Podcasting is a term used to describe audio content (usually spoken word material – radio programmes, in effect) that is ‘broadcast’ via the Internet".
Podcasts are downloadable audio files commonly made in MP3 format, these files can then be stored on a portable digital audio player like and iPod, and listened to wherever.
The term ‘podcasting’ is derived from the name ‘iPod’ and the word ‘broadcast’. Podcasting isn’t restricted to iPods but has become the accepted generic term for distributing audio via the Internet.
Podcasting is democratic, anyone with a microphone, a computer and a place on the internet to put the files for others to listen and download can podcast. Radio can be made by anyone, without the need for broadcasting licences and specialist equipment.
Podcasting fits into peoples daily routines like some other new media technologies. As with Sky+, listeners to podcasts can download programmes to their portable audio players and then listen to them whenever they wish. With podcasting, listeners make an active choice to consume a programme rather than doing so purely because its on the radio in the car.
Problems with Podcasting
Copyright is a persistent problem in relation to the Internet and digital media content, particularly if content can be transferred to portable players without restriction. "Scheduling is another consideration: no longer will audiences be tied to tuning into a programme when the station wants them to; with podcasting content is available on-demand". (Magazine Website)
Future of Podcasting
"Mobile phones could be the key to podcasting. Mobile penetration is very high and once equipped with high speed connectivity (3G), using your mobile to receive radio may be the established norm". In principle, any media content can be a podcast: as most new mobiles can play video, TV programmes or even films could be delivered in this way, providing the ultimate media on demand.
Copyright is a persistent problem in relation to the Internet and digital media content, particularly if content can be transferred to portable players without restriction. "Scheduling is another consideration: no longer will audiences be tied to tuning into a programme when the station wants them to; with podcasting content is available on-demand". (Magazine Website)
Future of Podcasting
"Mobile phones could be the key to podcasting. Mobile penetration is very high and once equipped with high speed connectivity (3G), using your mobile to receive radio may be the established norm". In principle, any media content can be a podcast: as most new mobiles can play video, TV programmes or even films could be delivered in this way, providing the ultimate media on demand.
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